Trust from the first click
A calm, professional design and warm, jargon-free tone that make a cautious visitor feel comfortable sharing something as personal as their finances.
Web design for Financial Planners
Websites that help financial planners earn trust early
Choosing a financial planner is a leap of faith. A prospective client is about to share their income, savings and hopes for retirement with a stranger, so long before the first meeting they are quietly asking one question: can I trust this person? Your website is where that answer takes shape.
We build financial planning websites that answer it well. Your advice areas — superannuation, retirement planning, personal insurance and investment advice — are explained without jargon, your credentials and authorised representative status are clear, and required disclosures like your FSG sit exactly where compliance expects them.
With design, build, hosting, business email and SEO all managed by one Melbourne team, your online presence stays professional, current and compliant. You focus on your clients strategies; we keep the website doing its job.
Built for you
What a financial planner's website needs
The details that turn an financial planning practice website from a digital business card into something that actually brings in work.
Clear advice services
Super, retirement planning, personal insurance and investment advice — each set out simply so clients understand how you can help and where to start.
Compliance built in
Your AFSL or authorised representative details, FSG and required disclosures placed correctly, so your site meets its obligations without looking cluttered.
A simple first appointment
Clear booking links, enquiry forms and click-to-call, so someone ready to take advice can arrange an initial meeting in moments.
Credibility that reassures
Qualifications, professional memberships, your story and client testimonials shown where they build confidence before a first conversation.
Found and secure
Local SEO for "financial planner [suburb]", a Google Business Profile, plus fast, HTTPS-secured pages that stay quietly maintained.
Christopher Swinnerton
Founder & Director
About us
Meet the person behind your site
Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.
Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.
- No offshore team — it's all done right here
- You deal with me directly, every step of the way
- What you see is what you get — no surprises
Pricing
How much does a website cost?
For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.
Basic
For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.
Free build
+ $49/month · 12-month term
- A free, professionally-built website
- Clean, templated design
- SEO-optimised & fast to load
- One contact form
- Fast, secure Australian hosting
Business
For growing businesses, accountants and law firms who've outgrown a one-pager.
$2,499 build
+ $49/month · 12-month term
- Everything in Basic
- A custom design built around your brand
- A full multi-page website
- Google Business Profile & Analytics set up
- Enquiry forms & lead capture set up
Bespoke
For complex, bespoke websites that need custom features and design.
Let's talk
tailored to your project
- Fully custom design & development
- Advanced features & integrations
- Hosting, maintenance & support included
- Priority support from our team
- The whole thing, managed for you
All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.
FAQ
Frequently asked questions
Can you display our FSG and compliance disclosures correctly?
Yes. We place your Financial Services Guide, AFSL or authorised representative details and any required disclosures where they belong, so the site meets its obligations while still reading cleanly for visitors.
How do you build trust with visitors who are new to advice?
Through a calm, professional design, plain-English explanations of what advice involves, and prominent space for your qualifications, memberships, story and client testimonials, so first-time clients feel at ease.
Can clients book a first appointment through the site?
Absolutely. We add booking links, enquiry forms and click-to-call set up around how you take on new clients, so someone ready for advice can arrange an initial meeting without friction.
Can you present our services without overwhelming people?
Yes. We break super, retirement, insurance and investment advice into clear, digestible pages in plain language, so visitors quickly grasp what you offer rather than drowning in technical detail.
Will we appear when locals search for a financial planner?
That is part of every build. We use local SEO for terms like "financial planner [suburb]", create location and service pages, and set up your Google Business Profile so nearby clients find you.
We already have a site but it feels dated — can you redesign it?
Yes, redesigns are common for advice practices. We can modernise the look, tidy your service pages, improve speed and SEO and update disclosures, all while preserving your existing Google rankings.
More industries
We build for all kinds of businesses
Ready to grow your business online?
Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.