Web design for Beauty Salons

Websites that keep beauty salons fully booked

Clients choose a beauty salon with their eyes. Before they book a facial, a set of lashes or a spray tan, they want to see your work, your space and your prices — and they want to lock in a time without picking up the phone.

A slow or dated website sends them straight to the salon down the road. We build beauty salon sites that look as polished as your treatment room: gorgeous photography, a clear treatment and price menu, and an online booking button that takes reservations while you're with a client.

And because we handle design, build, hosting, business email and SEO, you get one Melbourne team looking after everything — so you can stay focused on your clients rather than wrestling with your website.

Built for you

What a beauty salon's website needs

The details that turn an beauty salon website from a digital business card into something that actually brings in work.

A gallery that sells your work

Big, beautiful photos of your salon, your team and real results so first-time clients can picture themselves in your chair before they book.

Online booking, 24/7

A prominent "Book now" button linked to Fresha, Timely or your booking system, so clients reserve treatments any time — even after hours when most bookings happen.

A clear treatment & price menu

Facials, waxing, lashes, brows, tanning and more, laid out with durations and prices so clients know exactly what they're booking and what it costs.

Live Instagram feed

Your latest work pulled straight onto the page, keeping the site fresh and sending visitors to follow you — where they'll see you again and again.

Gift vouchers & offers

Sell gift vouchers online and highlight seasonal packages and new client offers, turning browsers and gift-givers into paying appointments.

Found by locals on Google

Local SEO for "beauty salon near me" and "[suburb] facials", plus a Google Business Profile with your hours, reviews and directions so nearby clients find you first.

Christopher Swinnerton, Founder of Swinn Digital
Christopher Swinnerton Founder & Director

About us

Meet the person behind your site

Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.

Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.

  • No offshore team — it's all done right here
  • You deal with me directly, every step of the way
  • What you see is what you get — no surprises
More about us

Pricing

How much does a website cost?

For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.

Basic

For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.

Free build

+ $49/month · 12-month term

  • A free, professionally-built website
  • Clean, templated design
  • SEO-optimised & fast to load
  • One contact form
  • Fast, secure Australian hosting
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Business

For growing businesses, accountants and law firms who've outgrown a one-pager.

$2,499 build

+ $49/month · 12-month term

  • Everything in Basic
  • A custom design built around your brand
  • A full multi-page website
  • Google Business Profile & Analytics set up
  • Enquiry forms & lead capture set up
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Bespoke

For complex, bespoke websites that need custom features and design.

Let's talk

tailored to your project

  • Fully custom design & development
  • Advanced features & integrations
  • Hosting, maintenance & support included
  • Priority support from our team
  • The whole thing, managed for you
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All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.

FAQ

Frequently asked questions

Can you connect my website to Fresha, Timely or my booking system?

Yes. We add clear "Book now" buttons that link straight to Fresha, Timely, Square or whichever system you use, so clients can see your availability and book treatments online without calling. If you haven't chosen a system yet, we're happy to point you in the right direction.

Can clients buy gift vouchers through the site?

Absolutely. Gift vouchers are one of the easiest ways to bring in new clients, so we make them prominent and link them to your booking or payment platform, ready for birthdays, Mother's Day and Christmas.

Will my Instagram show on the website?

Yes. We can embed a live Instagram feed so your newest posts appear automatically, keeping the site looking fresh and giving visitors an easy reason to follow and stay in touch.

I have lots of treatments — can they all fit nicely?

Definitely. We lay your treatments out as a clean, scannable menu grouped by category with durations and prices, so even a long service list stays easy to read on a phone.

Do you use professional photos or my own?

Either works. Great imagery is everything for a salon, so we'll make the most of the photos you have, and we can advise on a quick shoot or quality stock imagery if you need to fill any gaps.

How much does a website for a beauty salon cost?

Most salons sit in our Business package — a fixed $2,499 build with a custom design, treatment menu and booking links — or a bespoke quote for larger day spas. Every option includes hosting and support, and you'll always get a clear price before we start.

Ready to grow your business online?

Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.