Simple online ordering
A clean shop where customers pick an arrangement, add a card message and check out in a few taps — because a fiddly checkout loses the sale to the next florist on Google.
Web design for Florists
Websites that help a florist sell more flowers
Most flower orders are last-minute and emotional — a birthday remembered that morning, a sympathy arrangement needed today. The customer wants to see something lovely, know you can deliver to their suburb in time, and check out in a couple of taps. If your site can't do that, they order from the chain that can.
We build florist websites around exactly that moment: browsable ranges for birthdays, sympathy, romance and congratulations, clear same-day delivery cut-offs and areas, and a smooth checkout that works beautifully on a phone. Your arrangements are the hero, and ordering one is effortless.
And with design, build, hosting, business email and SEO all handled by one Melbourne team, you're free to do the arranging — while your site quietly takes orders, promotes your weddings and events work, and keeps your best bouquets in front of local buyers.
Built for you
What a florist's website needs
The details that turn an florist shop website from a digital business card into something that actually brings in work.
Clear same-day delivery info
Your delivery suburbs and same-day cut-off time stated up front, so the "can you get it there today?" question is answered before they even ask.
Ranges built around occasions
Birthdays, sympathy and funerals, romance, new baby and congratulations — grouped the way people actually shop, so they find the right bouquet fast.
A gallery that sells the craft
Rich, well-lit photos of your arrangements and a portfolio of past work — the difference between a generic order and one that only your shop could make.
A weddings & events showcase
A dedicated page for weddings, corporate and event flowers with an enquiry form, so the high-value bookings have somewhere to land.
Found for local flower searches
Local SEO and a Google Business Profile so "florist [suburb]" and "flower delivery near me" lead to your shop, not a national middleman.
Christopher Swinnerton
Founder & Director
About us
Meet the person behind your site
Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.
Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.
- No offshore team — it's all done right here
- You deal with me directly, every step of the way
- What you see is what you get — no surprises
Pricing
How much does a website cost?
For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.
Basic
For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.
Free build
+ $49/month · 12-month term
- A free, professionally-built website
- Clean, templated design
- SEO-optimised & fast to load
- One contact form
- Fast, secure Australian hosting
Business
For growing businesses, accountants and law firms who've outgrown a one-pager.
$2,499 build
+ $49/month · 12-month term
- Everything in Basic
- A custom design built around your brand
- A full multi-page website
- Google Business Profile & Analytics set up
- Enquiry forms & lead capture set up
Bespoke
For complex, bespoke websites that need custom features and design.
Let's talk
tailored to your project
- Fully custom design & development
- Advanced features & integrations
- Hosting, maintenance & support included
- Priority support from our team
- The whole thing, managed for you
All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.
FAQ
Frequently asked questions
Can customers order flowers directly on the site?
Yes. We can build a simple online shop where customers choose an arrangement, add a card message and pay securely in a few taps. A smooth, phone-friendly checkout is what keeps last-minute orders from slipping away to a bigger competitor.
Can the site handle same-day delivery cut-offs and areas?
Absolutely. We can show your delivery suburbs and same-day cut-off time clearly, and set delivery options at checkout, so customers know before they order whether you can get flowers to them today.
Can I group arrangements by occasion?
Yes, and we'd recommend it. People shop for flowers by occasion, so we organise your range into birthdays, sympathy, romance, new baby and more, making it quick for customers to find the right bouquet.
I do weddings and events — can the site promote that?
Definitely. We can build a dedicated weddings and events page with a gallery of past work and an enquiry form, so your higher-value bookings have a proper place to be showcased and captured.
Will locals find my shop when they search for flowers?
That's a core part of what we do. We build in local SEO, list your delivery areas and set up your Google Business Profile so searches like "florist near me" or "flower delivery [suburb]" lead people to you.
How much does a florist website with online ordering cost?
A shop-ready florist site usually falls in our Business or a bespoke range, depending on how many products and delivery options you need. Hosting and support are always included, and we'll give you a clear, fixed price before any work begins.
More industries
We build for all kinds of businesses
Ready to grow your business online?
Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.