Simple online booking
A clear "Book online" button connected to HealthEngine, HotDoc or your practice software, so a patient with a sore back can book their first visit without hesitating.
Web design for Chiropractors
Websites that turn back pain into booked appointments
People searching for a chiropractor are usually in pain and a little unsure of what an adjustment involves. Your website is where they decide whether your clinic feels professional, gentle and safe — and whether they'll book with you or keep scrolling.
We build chiropractic websites that explain your care in plain, reassuring language, set out what a first visit actually looks like, and make it easy to claim your new-patient offer. From back and neck pain to headaches, posture and sports care, we help the right patients understand how you can help — then book online in seconds.
And because we look after the whole picture — design, build, hosting, business email and SEO — you get one Melbourne team handling everything, so you can stay focused on adjustments, not your website.
Built for you
What a chiropractic website needs
The details that turn an chiropractic clinic website from a digital business card into something that actually brings in work.
"What to expect" that reassures
Plain, calming explanations of your adjustments and first-visit process — what happens, whether it hurts and how long it takes — to settle the nerves that stop people booking.
Pages for what you treat
Back and neck pain, headaches and migraines, sciatica, posture and sports care — each explained so patients (and Google) find exactly the relief they're after.
A new-patient offer that stands out
Your initial consult or new-patient special, placed where it catches the eye and gives first-timers an easy reason to take the first step.
Found on Google locally
Local SEO for "chiropractor near me" and "chiro [suburb]", plus a polished Google Business Profile so nearby locals in pain find you first.
Trust signals that convert
Genuine Google reviews, your practitioners' AHPRA registration and clear hours and location, front and centre where they build confidence.
Christopher Swinnerton
Founder & Director
About us
Meet the person behind your site
Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.
Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.
- No offshore team — it's all done right here
- You deal with me directly, every step of the way
- What you see is what you get — no surprises
Pricing
How much does a website cost?
For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.
Basic
For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.
Free build
+ $49/month · 12-month term
- A free, professionally-built website
- Clean, templated design
- SEO-optimised & fast to load
- One contact form
- Fast, secure Australian hosting
Business
For growing businesses, accountants and law firms who've outgrown a one-pager.
$2,499 build
+ $49/month · 12-month term
- Everything in Basic
- A custom design built around your brand
- A full multi-page website
- Google Business Profile & Analytics set up
- Enquiry forms & lead capture set up
Bespoke
For complex, bespoke websites that need custom features and design.
Let's talk
tailored to your project
- Fully custom design & development
- Advanced features & integrations
- Hosting, maintenance & support included
- Priority support from our team
- The whole thing, managed for you
All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.
FAQ
Frequently asked questions
Can new patients book their first adjustment online?
Yes. We connect your website to booking systems like HealthEngine, HotDoc or your own software, so patients can book an initial consult themselves — including the evenings and weekends when most people finally decide to do something about their pain.
Can you include a "what to expect on your first visit" page?
Absolutely, and it's one of the most valuable pages on a chiro site. We walk patients through your assessment and adjustment process in calm, plain language, which eases anxiety and gets more nervous first-timers to book.
Can we feature a new-patient offer on the website?
Yes. We give your initial consult or new-patient special a prominent, clear spot on the homepage and service pages, so it's an easy, low-risk first step for someone who's never seen a chiropractor.
Will my website help me rank for "chiropractor near me"?
That's a core part of what we do. We build local SEO around your suburbs and the conditions you treat, and set up your Google Business Profile so you appear when someone nearby searches for a chiropractor.
Can you build pages for the conditions we treat?
Definitely. Pages for back and neck pain, headaches, sciatica and sports-related issues answer the questions patients are already typing into Google, which brings the right people to your clinic and helps you rank.
How much does a website for a chiropractic clinic cost?
Most clinics sit in our Business package — a fixed $2,499 build with a custom design, online booking and a page for each service — or a bespoke quote for larger practices. Hosting and support are always included, and you'll get a clear price before we start.
More industries
We build for all kinds of businesses
Ready to grow your business online?
Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.