Book a free session in one tap
A bold "Book your free session" button linked to your booking tool, so a hot lead can lock in a time before they talk themselves out of it.
Web design for Personal Trainers
Websites that fill a personal training business with clients
People choose a personal trainer on belief — belief that you can get them the result they want, and that you're someone they'll actually enjoy training with. They're comparing you against every other trainer and gym nearby, and usually the website (and your socials) decide who they message.
That's what we build for. Your site should show real client transformations, make your personality and coaching style come through, and let people book a free intro session or claim an offer in one tap — whether you do 1:1 coaching, small-group sessions or online programs.
And because we handle design, build, hosting, business email and SEO in one place — tied straight into your Instagram and booking tools — you get one Melbourne team on the lot, so you can stay on the gym floor coaching.
Built for you
What a personal trainer's website needs
The details that turn an personal training business website from a digital business card into something that actually brings in work.
Real transformations & results
Before-and-afters, client stories and testimonials that prove you get results — the single most persuasive thing on a trainer's site.
Clear services & packages
1:1 coaching, small-group training, online programs and nutrition support — each laid out with what's included so clients can pick the right fit.
A live class timetable
An easy-to-scan timetable for your group sessions and classes, so members can see what's on and book their spot.
Found for "personal trainer near me"
Local SEO for "personal trainer near me" and "PT [suburb]", plus a Google Business Profile, so nearby clients find you first.
Plugged into your socials
Your Instagram and TikTok woven in, so the audience you build on social flows straight to a page that converts them into clients.
Christopher Swinnerton
Founder & Director
About us
Meet the person behind your site
Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.
Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.
- No offshore team — it's all done right here
- You deal with me directly, every step of the way
- What you see is what you get — no surprises
Pricing
How much does a website cost?
For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.
Basic
For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.
Free build
+ $49/month · 12-month term
- A free, professionally-built website
- Clean, templated design
- SEO-optimised & fast to load
- One contact form
- Fast, secure Australian hosting
Business
For growing businesses, accountants and law firms who've outgrown a one-pager.
$2,499 build
+ $49/month · 12-month term
- Everything in Basic
- A custom design built around your brand
- A full multi-page website
- Google Business Profile & Analytics set up
- Enquiry forms & lead capture set up
Bespoke
For complex, bespoke websites that need custom features and design.
Let's talk
tailored to your project
- Fully custom design & development
- Advanced features & integrations
- Hosting, maintenance & support included
- Priority support from our team
- The whole thing, managed for you
All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.
FAQ
Frequently asked questions
Can people book a free intro or trial session on the website?
Yes. We add a prominent "Book your free session" button linked to your booking tool, so an interested lead can lock in a time straight away and get an automatic confirmation — while they're still motivated.
Can you showcase my client transformations and results?
Absolutely. Before-and-after galleries, client stories and testimonials are the most persuasive part of a trainer's site. We design them to build instant trust and make new clients want the same result.
Can the site show my class timetable?
Yes. We can add a clear, easy-to-update timetable for your group sessions and classes, so members can see what's on and book a spot without messaging you.
Can you link the website to my Instagram and booking apps?
Yes. We tie your Instagram and TikTok into the site and connect it to your booking and payment tools, so the audience you build on social flows straight into paying clients.
Will people find me when they search for a trainer nearby?
That's a core part of what we do. We build in local SEO, suburb and service pages, and set up your Google Business Profile so you show up when people search "personal trainer near me" or by suburb.
How much does a website for a personal training business cost?
Most trainers sit in our Business package — a fixed $2,499 build with a custom design, booking and results galleries — or a bespoke quote for studios and bigger teams. Hosting and support are always included, and you'll get a clear price up front.
More industries
We build for all kinds of businesses
Ready to grow your business online?
Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.