Easy eye-test booking
A clear "Book an eye test" button linked to HealthEngine, HotDoc or your practice software, so patients can lock in an appointment in seconds — even after hours.
Web design for Optometrists
Websites that book more eye tests
Most people only think about their eyes when something changes — blurry vision, headaches, or a reminder that it's been years since their last test. When they search, your website is where they decide whether booking an eye test with you is quick, affordable and worth doing today.
We build optometry websites that make booking an eye test effortless, show your bulk-billing and out-of-pocket costs clearly, and showcase your frame and lens ranges so patients can picture the experience. From children's eye tests and seniors' care to conditions like glaucoma, macular degeneration and dry eye, we help the right patients find and choose your practice.
And because we look after the whole picture — design, build, hosting, business email and SEO — you get one Melbourne team handling everything, so you can stay focused on patient care, not your website.
Built for you
What an optometry website needs
The details that turn an optometry practice website from a digital business card into something that actually brings in work.
Bulk-billing made clear
Straightforward information on Medicare bulk-billed eye tests and any out-of-pocket costs, so patients know exactly what to expect before they book.
Frames, brands & lenses
Your frame ranges, designer brands and lens options showcased with good photography, so patients get a feel for your range before they walk in.
Care for every age
Clear pages for children's eye tests, seniors' care and everything between, so families see you as the practice for all of them.
Eye-health & conditions
Helpful pages on glaucoma, macular degeneration, dry eye and myopia management, so patients (and Google) find you when symptoms send them searching.
Found on Google locally
Local SEO for "optometrist near me" and "eye test [suburb]", plus a polished Google Business Profile so nearby patients find you first.
Christopher Swinnerton
Founder & Director
About us
Meet the person behind your site
Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.
Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.
- No offshore team — it's all done right here
- You deal with me directly, every step of the way
- What you see is what you get — no surprises
Pricing
How much does a website cost?
For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.
Basic
For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.
Free build
+ $49/month · 12-month term
- A free, professionally-built website
- Clean, templated design
- SEO-optimised & fast to load
- One contact form
- Fast, secure Australian hosting
Business
For growing businesses, accountants and law firms who've outgrown a one-pager.
$2,499 build
+ $49/month · 12-month term
- Everything in Basic
- A custom design built around your brand
- A full multi-page website
- Google Business Profile & Analytics set up
- Enquiry forms & lead capture set up
Bespoke
For complex, bespoke websites that need custom features and design.
Let's talk
tailored to your project
- Fully custom design & development
- Advanced features & integrations
- Hosting, maintenance & support included
- Priority support from our team
- The whole thing, managed for you
All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.
FAQ
Frequently asked questions
Can patients book an eye test online through my website?
Yes. We connect your website to booking systems like HealthEngine, HotDoc or your practice software, so patients can see availability and book an eye test themselves — including outside opening hours, when a lot of people get around to it.
Can you show which eye tests are bulk-billed?
Absolutely. We set out your Medicare bulk-billed eye tests and any out-of-pocket costs clearly, so patients understand what they'll pay before booking and aren't left guessing.
Can we showcase our frame brands and range online?
Yes. We build attractive pages for your frame ranges, designer brands and lens options, so patients get a sense of your range and price points and are more likely to choose you for both the test and the glasses.
Can you build pages for kids' and seniors' eye care?
Definitely. Dedicated pages for children's eye tests, myopia management and seniors' care help families see you as the right practice for everyone, and answer the specific questions each group searches for.
Will my website help me get found for "optometrist near me"?
That's a core part of what we do. We build local SEO around your suburbs and services, and set up your Google Business Profile so you appear when someone nearby searches for an eye test or optometrist.
How much does a website for an optometry practice cost?
Most practices sit in our Business package — a fixed $2,499 build with a custom design, online booking and pages for your services and ranges — or a bespoke quote for multi-location practices. Hosting and support are always included, and you'll get a clear price before we start.
More industries
We build for all kinds of businesses
Ready to grow your business online?
Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.