24/7 online booking
A prominent "Book online" button wired to HealthEngine, HotDoc or your practice software, so patients can book a check-up at 10pm without waiting for reception.
Web design for Dentists
Websites that fill your appointment book
Choosing a dentist is a personal decision, and plenty of people put it off because they're anxious. Before they pick up the phone, they look you up — and your website is where they decide whether your practice feels modern, gentle and worth trusting with their smile.
We build dental websites that put patients at ease and make the next step effortless. Whether you offer general check-ups, cosmetic work, emergency care or Invisalign, we lay out your services clearly, show your rooms and team, and place a "Book online" button where every anxious first-timer can find it — day or night.
And because we look after the whole picture — design, build, hosting, business email and SEO — you get one Melbourne team handling everything, so you can stay focused on your chair, not your website.
Built for you
What a dental website needs
The details that turn an dental practice website from a digital business card into something that actually brings in work.
Clear treatment pages
General dentistry, cosmetic and veneers, emergency care, implants and Invisalign — each explained in plain, reassuring language so patients (and Google) know exactly what you offer.
A welcoming, low-anxiety feel
Warm photography of your rooms and team, gentle wording and new-patient info that calms nerves and makes a first visit feel safe.
Health funds & payment options
HICAPS on-the-spot claiming, your health-fund preferred-provider status and payment-plan options, set out clearly so cost is never a mystery.
Found on Google locally
Local SEO for "dentist near me" and "emergency dentist [suburb]", plus a polished Google Business Profile so nearby families find you first.
Before & after that builds trust
A tasteful smile gallery, genuine Google reviews and your team's AHPRA-registered credentials, front and centre where they win confidence.
Christopher Swinnerton
Founder & Director
About us
Meet the person behind your site
Swinn Digital is a boutique Melbourne studio — no account managers, no hand-offs, no jargon. Just one person who designs, builds and looks after your website, from the first chat to launch and beyond.
Our office is based in Ringwood East, in Melbourne's eastern suburbs — so you've always got a genuinely local team behind your website.
- No offshore team — it's all done right here
- You deal with me directly, every step of the way
- What you see is what you get — no surprises
Pricing
How much does a website cost?
For most small businesses it lands between free — on a low monthly plan — and a $2,499 custom build, with fully bespoke projects quoted to scope. Every option includes hosting and support.
Basic
For sole traders starting out, cafés wanting a refresh and tradies who just need to be found.
Free build
+ $49/month · 12-month term
- A free, professionally-built website
- Clean, templated design
- SEO-optimised & fast to load
- One contact form
- Fast, secure Australian hosting
Business
For growing businesses, accountants and law firms who've outgrown a one-pager.
$2,499 build
+ $49/month · 12-month term
- Everything in Basic
- A custom design built around your brand
- A full multi-page website
- Google Business Profile & Analytics set up
- Enquiry forms & lead capture set up
Bespoke
For complex, bespoke websites that need custom features and design.
Let's talk
tailored to your project
- Fully custom design & development
- Advanced features & integrations
- Hosting, maintenance & support included
- Priority support from our team
- The whole thing, managed for you
All prices in AUD. Hosting terms are a 12-month commitment. Not sure which fits? Tell us about your business and we'll recommend the right one.
FAQ
Frequently asked questions
Can patients book appointments online through my website?
Yes. We integrate your website with booking systems like HealthEngine, HotDoc or your own practice software, so patients can see availability and book a check-up or emergency slot themselves — even after hours, which is when most people decide to act.
Can you set up a before-and-after smile gallery?
Absolutely. Cosmetic and orthodontic results sell themselves, so we build a tasteful, fast-loading gallery for your veneers, whitening and Invisalign cases — with the right consent notes in place.
Will my site show up for "emergency dentist near me"?
That's a core part of what we do. We build local SEO around your suburbs and services, including urgent searches like "emergency dentist" and "dentist open Saturday", and set up your Google Business Profile so you appear when someone in pain is searching.
Can you display our health funds and HICAPS details?
Yes. We make your accepted health funds, preferred-provider status, HICAPS on-the-spot claiming and any payment plans easy to find, so new patients understand their out-of-pocket costs before they book.
I already have a practice website — can you redesign it?
Redesigns are very common. We can modernise the look, add online booking, restructure your treatment pages and improve speed and SEO, and migrate your content without losing your existing Google rankings.
How much does a website for a dental practice cost?
Most practices sit in our Business package — a fixed $2,499 build with a custom design, online booking and a page for every treatment — or a bespoke quote for multi-surgery clinics. Every option includes hosting and support, and you'll always get a clear price before we start.
More industries
We build for all kinds of businesses
Ready to grow your business online?
Tell us about your business and we'll map out the right plan — from domain and design to launch, SEO and ongoing support.